Search Engine Optimization Content Marketing Strategy 2023

Nov 13

2 min read

In ranking websites we all know how important quality content is. We can say that many things for ranking purposes revolve around content. Read out here some tips that will help you to make content strategy for search engine optimization in 2023.

Keywords Research

Before creating content the first task should be keywords research. You can take the help of a free tool named keywords planner for this task. This tool allows you to check the search volume of the desired keywords. Content is worthless if it don't have any keywords. Without keywords content seems like a story. Combination of keywords and quality content help businesses to increase their ROI. While selecting keywords, think like a user. Always use those keywords which have high search volume and low competition. In SEO, always select long tail keywords.

Video Content

Video content is also a trending way of Internet Marketing these days. You can use video content on your website or app to promote your service or business brand. You can use short and long time length videos according to your requirements. Video content is the best way to attract your audience. You can optimize your video content with SEO Services to increase awareness of your brand. Uploading video content on platforms like YouTube always uses proper tags. You can include keywords in title and description tags. You can also put your social media channels links in description.

FAQ Content

Frequently asked questions, the content page is also the best content marketing idea. Faq page is mostly customer quarry related pages. On this page you can write end to end customers mostly asked questions with appropriate answers. Many times this will lead to building trust in your audience. Make it simple and proper info in short. If you have multiple services or multiple products then you can use this as category wise. To set up the FAQ page you can review the quarry on your business Email that customers are asking again and again. This will also lead to educating your audience.

Optimize Web Content

Work on basic fundamentals search engine optimization. SEO is most important for content strategy in 2023. Do a healthy audit of the website from an SEO point of view. SEO is divided into two parts: On Page SEO and Off Page SEO. In on page optimization we work on website in which following tasks are included :

Meta Tag Setup
Heading Tag Setup
Robots.txt Tag Setup
Image Alt Tag Update
Sitemap Setup
Search Console Tool Setup
Google Analytics Tool Setup

And when we talk about Off Page SEO, It includes following task :

Blog Submission
Article Submission
Forum Discussion
Blog Commenting
Social Bookmarking
Profile Creation
Business Listing
Google Update

Google algorithm updates are also the most important factor for content strategy. Always stay aware about google updates. Google changes its algorithm quotes on a regular basis. You can evaluate your content according to the Google algorithm update. Google always gives preference to fresh and unique content. Your content should be informative so that users can get useful information.